Advertising Planning Calendar

This Advertising Planning Calendar provides a schedule of News Media Alliance ads, along with ads provided through our partnership with The Ad Council, for your advertising department’s use in planning your advertising schedule. Included in the calendar are suggested dates for the ads to run, as well as links to access the ad files. See below for tips on how to use the calendar.

For questions about the Advertising  Planning Calendar, please contact Alliance Communications Manager Lindsey Loving.

How to use the calendar:

Click on the ad event in the calendar for more information. Click on More Details to open the event in Google Calendars.

If you would like to add a News Media Alliance ad event to your Google calendar, click on Copy to my calendar.

Note: You may need an Alliance member login to access some of the ads. If you need your login information sent to you, please email